I am giving a presentation to the executive leadership team at a major public university (over 60 people including the president). This presentation will focus on the trends happening in our society that will eventually impact all educational institutions. The president is concerned that their leadership team is not prepared to engage, internalize and make the necessary changes that will help them to thrive in the 21st century. The president would like me to give the opening address which will motivate these leaders to consider the subjects (educational trends, societal trends, consumer trends) that will be presented later in the seminar. I would like help in providing an inspirational talk that will stimulate their personal commitment to lead change based on coming educational changes. Can you provide a framework for this talk, along with possible ideas and facts which will gain the attention of a highly educated (and critical) audience? I am totally flexible on the number of slides used. The talk will be 30 minutes in length and it will be executed via a PowerPoint format. 

I'm considering writing an e-book about succeeding in college online, and I want to know more about the potential audience. I already know that this is demographically less affluent, older, more female, and less sophisticated technically than the traditional (on-campus) college student. Key question to be answered: Although this is an audience that numbers in the millions, is it one that I can effectively reach and sell to? Aside from basic data about the size of the audience and its growth rate (past three years historical and next three years projected), I'm most interested in what they do online and where they go -- so that I can see if it's cost-effective to reach them online. What sites do they visit most? How likely are they to buy something online? How much do they spend overall online? How much for digital information products (if known)? How many hours per month are they online? Are there distinct behavioral clusters within the larger cohort? If there is an accessible non-US (but English-speaking) market for this, I would be interested in learning more about that as well.